Project Description
The International
Drone Expo
INDUSTRY VERTICALS = TECHNOLOGY, AVIATION, MEDIA, MANUFACTURING, EVENTS
Brief
Maykr was given the job to launch a new brand from scratch and market an international event. When a new technology becomes the hottest discussion in the news its time for a big expo to bring the global community together! The International Drone Expo at the Los Angeles Convention Center was the first of its kind and Maykr was the agency of record to handle the entire launch and execution.
Deliverables
From the initial meetings to establish the marketing strategy, to every last social media post, Maykr was there to make this the most successful event of its kind. We worked closely with the leadership at IDE to work out every detail of the marketing, branding, media, digital, Ad buys, and PR. then we created all the content and went to work implementing the plan.
UX/UI Design
Technology Development
Digital Marketing
Media Placement
Results
The International Drone Expo was the most successful of its kind, just google it! Over 7500 attendees from around the world gathered at the Los Angeles Convention Center to see and experience the top commercial drone experts, companies, and public figures. The event execeeded the organizers expectations and the press coverage was fantastic! It was a smashing success, pun intended!
Maykr was involved with the leadership of the IDE from the beginning consulting on the smallest details of the branding and marketing strategy. Data science research and collateral benchmarking played a big role, as well as traditional methods of outreach.
